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VistaVet Global Partners
About
Learn
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Our Services
About
Learn
Contact
Our Services
The Distributor “Value-Add” Report Card: Is Your Distributor a Strategic Partner? Or a Middleman With a Price Sheet…
Jason DeFrancesco 6/24/25 Jason DeFrancesco 6/24/25

The Distributor “Value-Add” Report Card: Is Your Distributor a Strategic Partner? Or a Middleman With a Price Sheet…

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Protecting Your Price Without Breaking the Law: A Smarter Path for Manufacturers
Jason DeFrancesco 5/17/25 Jason DeFrancesco 5/17/25

Protecting Your Price Without Breaking the Law: A Smarter Path for Manufacturers

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“The Unwind”: A Thought Experiment
Jason DeFrancesco 4/22/25 Jason DeFrancesco 4/22/25

“The Unwind”: A Thought Experiment

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The Rise of the Platform: How Vetcove Is Reshaping the Supply Chain
Jason DeFrancesco 3/26/25 Jason DeFrancesco 3/26/25

The Rise of the Platform: How Vetcove Is Reshaping the Supply Chain

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The Recession Playbook for Veterinary Sales Reps: Thriving During Tough Times
Jason DeFrancesco 3/11/25 Jason DeFrancesco 3/11/25

The Recession Playbook for Veterinary Sales Reps: Thriving During Tough Times

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How Traditional Distribution May Be Holding Back Veterinary Equipment Manufacturers
Jason DeFrancesco 2/22/25 Jason DeFrancesco 2/22/25

How Traditional Distribution May Be Holding Back Veterinary Equipment Manufacturers

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The Future of Veterinary Purchasing: How Vet Hospitals Will Buy in 5, 10, and 20 Years
Jason DeFrancesco 2/4/25 Jason DeFrancesco 2/4/25

The Future of Veterinary Purchasing: How Vet Hospitals Will Buy in 5, 10, and 20 Years

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The Sales Rep Dilemma: Selling Value When Everyone Wants a Discount
Jason DeFrancesco 1/23/25 Jason DeFrancesco 1/23/25

The Sales Rep Dilemma: Selling Value When Everyone Wants a Discount

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Beyond Awareness: The Role of the Subconscious and Unconscious in Buying Decisions
Jason DeFrancesco 1/10/25 Jason DeFrancesco 1/10/25

Beyond Awareness: The Role of the Subconscious and Unconscious in Buying Decisions

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What Veterinary Distributor Consolidation Means for Manufacturers: Risk and Reward
Jason DeFrancesco 12/26/24 Jason DeFrancesco 12/26/24

What Veterinary Distributor Consolidation Means for Manufacturers: Risk and Reward

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The Top Five Mistakes International Manufacturers Make When Entering the U.S. Vet Market
Jason DeFrancesco 12/3/24 Jason DeFrancesco 12/3/24

The Top Five Mistakes International Manufacturers Make When Entering the U.S. Vet Market

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Your Product Is Brilliant—But Is It Usable?
Jason DeFrancesco 11/19/24 Jason DeFrancesco 11/19/24

Your Product Is Brilliant—But Is It Usable?

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The Veterinary Market Has Outgrown Traditional Sales Tactics—Here’s a Better Way
Jason DeFrancesco 11/12/24 Jason DeFrancesco 11/12/24

The Veterinary Market Has Outgrown Traditional Sales Tactics—Here’s a Better Way

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The Hidden Deal-Breaker: Why U.S. Veterinary Distributors Won’t Touch Unsupported Products
Jason DeFrancesco 10/29/24 Jason DeFrancesco 10/29/24

The Hidden Deal-Breaker: Why U.S. Veterinary Distributors Won’t Touch Unsupported Products

In the U.S. vet market, post-sales support isn’t just a “nice-to-have”—it’s a decisive factor that can make or break a distributor relationship.

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The Next Frontier in Veterinary Equipment: 5 Trends Shaping the Industry
Jason DeFrancesco 10/23/24 Jason DeFrancesco 10/23/24

The Next Frontier in Veterinary Equipment: 5 Trends Shaping the Industry

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Beyond Borders: Why U.S. Vet Clinics Should Rethink Equipment Sourcing
Jason DeFrancesco 10/17/24 Jason DeFrancesco 10/17/24

Beyond Borders: Why U.S. Vet Clinics Should Rethink Equipment Sourcing

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Vet Techs, You’re the Heart of Every Clinic—Thank You.
Jason DeFrancesco 10/15/24 Jason DeFrancesco 10/15/24

Vet Techs, You’re the Heart of Every Clinic—Thank You.

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The “Build It and They Will Come” Fallacy: Why Great Products Aren’t Always Enough
Jason DeFrancesco 10/8/24 Jason DeFrancesco 10/8/24

The “Build It and They Will Come” Fallacy: Why Great Products Aren’t Always Enough

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The Power of Experience: Why Value Outweighs Price
Jason DeFrancesco 9/30/24 Jason DeFrancesco 9/30/24

The Power of Experience: Why Value Outweighs Price

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How Can Adapting Your Communication Unlock U.S. Market Success?
Jason DeFrancesco 9/24/24 Jason DeFrancesco 9/24/24

How Can Adapting Your Communication Unlock U.S. Market Success?

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Off Label is a monthly newsletter from VistaVet Global Partners, created for veterinarians, veterinary technicians, industry professionals, and forward-thinking manufacturers who are shaping the future of animal health. Each issue features real-world insight from clinics and distribution channels, highlights underrecognized innovations and changemakers, and delivers clear analysis of market trends, public company movements, and strategic investment shifts. You’ll also find guest perspectives on timely issues, thought experiments that challenge convention, and a serialized fictional story set inside the world of veterinary medicine. Whether you’re in practice, in the field, or bringing a product to market, Off Label offers a deeper look at where the profession is headed.

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VistaVet Global Partners

2372 Morse Ave, Suite 925
Irvine, CA 92614
949.207.9336
info@vistavetglobal.com