Our Distribution Channel Selection service identifies the optimal mix of direct or indirect sales channels to maximize margins and market reach. We thoroughly evaluate each distributor’s strengths and weaknesses, ensuring they align with your product’s goals. By considering factors like channel margins and market presence, we create a strategic approach that enhances market penetration and ensures efficient, effective product distribution. Additionally, our associates have deep, existing relationships with national veterinary distributors, providing you with unparalleled access and opportunities

Deliverables: Executive Summary, Direct and Indirect Channel Assessment, Distributor Profile Report, Channel Strategy Recommendations, Channel Risk Assessment, Distributor Supply Contract Review and Negotiation, Recommendations and Strategic Insights, Presentation of Findings.

Discover invaluable insights with our Veterinarian Product Testing Panels. This service connects your veterinary products with experienced veterinarians and licensed veterinary technicians for in-depth evaluations and feedback. Through our network of accomplished clinicians, we facilitate product testing and feedback on usability, effectiveness, and market readiness. You'll gain a deeper understanding of your product's strengths and areas for improvement, directly influencing design and marketing strategies.

Deliverables: Participant Recruitment and Coordination, Product Testing Planning and Facilitation, Detailed Session Transcripts, Feedback Analysis Report, Product Strengths and Weaknesses Summary, Market Needs and Opportunities Assessment, Recommendations for Product Improvement, Potential Marketing Strategies, Presentation of Findings.

Our Go-to-Market Strategy Roadmap guides international veterinary equipment manufacturers to a successful U.S. launch. It outlines pricing, promotional tactics, and customer engagement methods, ensuring your product meets U.S. consumer needs. Focused on localizing your product messaging and marketing to ensure your brand resonates with U.S. Veterinarians. This plan is tailored to your objectives. With our expert guidance, you'll navigate market complexities, ensuring a smooth and effective product introduction to the veterinary sector.

Deliverables: Detailed Pricing Strategy, Promotional Tactics Plan, Customer Engagement Methods, Sales Channel Recommendations, Market Impact Analysis, Risk Reduction Strategies, Marketing Vehicle and Conference Review and Recommendations, Presentation of Findings and Strategy Proposal.